The Mcdonaldization Of Society By George Ritzer - 846 Words

Sociologist George Ritzer introduced the theory of McDonaldization. He wrote a book about this theory in 1993, titled the Mcdonaldization of Society. In this book, he describes the phenomenon happening and our society. Ritzer explains how society becomes manifested when a culture adopts the characteristics of a fast-food restaurant, such as robotlike assembly. The process of McDonaldization takes a task and breaks it down into smaller tasks. This is repeated until all tasks have been broken down to the smallest possible level. The resulting tasks are then rationalized to find the single most efficient method for completing each task. All other methods are then deemed inefficient and discarded. According to Ritzer, the four main components of McDonaldization are; efficiency, calculability, predictability, and control. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. This is the ideal method of completing a task with the quickest method of production. An individual uses efficiency when trying to find the fastest way to get from point A to point B. One might decide that the fastest way to get from being hungry to being full would be to stop at a fast food restaurant. They do not consider the outcomes, they are only focused on the quickest way to achieve their goal. Calculability basically enforces ‘quantity over quality’. This component calculates the best method of production based on how many of somethingShow MoreRelatedThe Mcdonaldization Of Society By George Ritzer876 Words   |  4 PagesIn The McDonaldization of Society, author George Ritzer expands on Max Weber’s idea of rationalization. It provides an analysis of the impact of structural change on human interaction and how the fast food industry has come to dominate the American society. Max Weber’s idea of rationalization meant that traditional ways were being replaced with efficiency and thus lacked social interaction. Weber used the bureaucracy to further his explanation, which was impersonal and had many rules. In the bookRead MoreGeorge Ritzer s The Mcdonaldization Of Society1263 Words   |  6 PagesGeorge Ritzer discussed the McDonaldization of society in four principles; predictability, calculability, efficiency and control. Ritzer defined the McDona ldization as the process of which fast food principles of McDonald s influence and dominate other fast food chains. Restaurants have come to imbed themselves into society in every way. The first principle, predictability, is that you will find everything within your predicting capability. For example, the customer in the McDonald s can predictRead MoreAnalysis Of George Ritzer s The Mcdonaldization Of Society 1271 Words   |  6 PagesStaten Dr. Mack 12/8/14 English 1102 George Ritzer s book The McDonaldization of Society opened and exposed one of what can be considered societies major flaws: McDonaldization. Ritzer suggests that in the late 20th century the socially structured form of the fast-food restaurant has become the organizational force representing and pushing rationalization further into everyday lives and individual identity. Henry Ford was the first McDonaldization pioneer with his vision of an assembly lineRead MoreThe Mcdonaldization Of Society By George Ritzer999 Words   |  4 PagesMcDonaldization, as defined in, George Ritzer’s book ‘The McDonaldization of Society,’ is when a society begins to exhibit the values and practices of the fast-food restaurant. The four main values are: efficiency, calculability, predictability, and control. McDonaldization could benefit an aspiring entrepreneur developing a business model, one which is sustainable in a capitalist economic system. There are many ways in which a business can benefit when a culture values the McDonaldization processRead MoreMcdonaldization1720 Words   |  7 PagesMcDonaldization: Bringing Benefits or Disadvantages? Nowadays in every country we see McDonalds. The domination of fast food restaurants has introduced the ideology of McDonaldization. Companies are using the concept of McDonaldization to achieve success in the business world. By implementing the concept of McDonaldization, it has changed the world we see today. The society has become a consumer society, where people are spending more and more money. According to Professor George Ritzer,Read MoreEssay on Social Issues1195 Words   |  5 Pages Is Mcdonaldization Inevitable? George Ritzer’s, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization â€Å"is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as rest of the world† (Ritzer, 1). Ritzer focuses on four foundations of Mcdonaldization: efficiency, calculability, predictability, and controlRead More McDonaldization Essay1735 Words   |  7 Pagesthe McDonaldization of society disturbing, expected or inevitable, for employees in the twentifirst century. Also the possible consequences for theories of human motivation and whether the concept applies equally to all jobs. In this paper I will be analysing the effects McDonaldization has on society and the employees of the twentifirst century. I will be discussing whether McDonaldization is to be expected, accepted, rejected or is inevitable. I will also be arguing that McDonaldization doesRead MoreThe McDonaldization of Work Essay597 Words   |  3 Pagescircumstances are due to the change in our society by which the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impacts on the inequalities in the workplace, along with some theoretical discussions on the topic. The process of McDonaldization, where the ideology of McDonalds hasRead MoreThe Mcdonaldization of Society Essay1202 Words   |  5 PagesIntroduction to Sociology The McDonaldization of Society George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization, which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency, calculability, predictability and control by non-human technologiesRead MoreAn Analysis Of George Ritzer s Fast Food Restaurants 1649 Words   |  7 PagesCrossman , â€Å"fast-food restaurants are coming to dominate more and more sectors of American society as well as the rest of the world.† This can be summed up with one term, McDonaldization. As a way to easily describe the changes that society was going through, George Ritzer used this as a tool to understand the sociological phenomenon that was upon society. Efficiency, predictability and calculability. According to Ritzer, efficiency is the process of ... choosing the optimum means to a given end. (p.36)